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Privacy Policy
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LOVE & FEAR

Mastering the primal motives of buyers
​Love & Fear shares a simple marketing framework that anyone can use, from an entrepreneur with a disruptive idea to the chief marketing officer of a Fortune 500 company. The book cuts to the chase on brand positioning and then fills in the “how-to” gaps that have long frustrated marketers in buyer behavior.

So much has been written on how to nudge, push and pull customers to a brand. Since Abraham Maslow introduced his theory on human needs in 1943, marketers have latched onto it to frame out strategies to answer buyer needs better than competitors. This book breaks through the clutter.

​Through fresh thinking and a deliberate choice of hidden gems for its brand case studies, Love & Fear:
  • Strips away layers of brand positioning strategy and races you to the heart of a brand.
  • Reveals how to woo new buyers and deepen existing relationships by taking on a macro affection or infliction; two new concepts.
  • Unpacks and tackles buyer objections; the largely unexplored emotional deal-killers.
  • Shares proven strategies to tap into the deepest human motivations to turn buyers into customers and customers into brand advocates.

​By the end of reading Love & Fear, you’ll be ready to unveil the real Why of your brand, to link it to a What that your buyer cares about, and do so in a way that elevates your brand above any of your competitors.

To be released in winter 2018!

The more books sold in the critical launch period gets us in good books (pun intended) with distributors. Pre-order and get 50% off for your love.

SHARING THE GOOD STUFF

Get on the mailing list for alerts on the book tour, discounts and prizes as we launch this book. We promise not to smother you with mail. Pinkie promise.

Other books

Shantini has contributed to Designing Brand Identity (5th edition), 2017, Wiley & Sons, a best-selling branding book. Check out her thinking in the areas of brand strategy and large-scale marketing initiatives.