ENDEAR. AND ENDURE.  

Whether you’re a big global powerhouse or a small business doing great things, whether you’re a brand with a deep heritage or a start-up with a killer idea, whether you’re a rockstar at what you do or a wannabe on your way up, I’ll help you see the world through a new lens and be a happier and healthier brand.  
In this book, LOVE & FEAR:
​

​1.
​We'll learn why Love & Fear are the foundation of all buyer motivation. We’ll cover individual thinking and macro forces that influence buyers. We’ll learn why Britax is the most loved car safety brand and how Mayo Clinic stands out in healthcare.​

2.
​We’ll explore the relationship between Love & Fear and how a brand can play one of 6 different roles in a buyer’s life. This will make your brand pull away from competition with a simple stake in the ground.

3.
​With 8 different tactics to go to market with, I’ll show you where to start your brand re-engineering program to pivot and elevate your game. We’ll discuss how to tap into broader life currents for bigger social impact and business success at the same time.

PREORDER AND BE FIRST TO READ IT

POLARITIES CREATE TENSION.

Photo credit: Heng Films

ENHANCE LOVE.
​ALLEVIATE FEAR.
BE MAGNETIC.

Love & Fear are two primal motives that get people to act. They are polarities of a single continuum. They are symbiotic and self-regulating in nature, igniting action along the axis on which they rest.

​With Love, marketers can move buyers towards a deeper connection with someone or something. With Fear, marketers can get someone to take steps to feel more assured.

This book proposes that all brands can be positioned along in the Love and Fear continuum. All brands can use the natural tension between these primal motives to move consumers, businesses (B2B) and donors (for nonprofits).