ENDEAR. AND ENDURE.
Whether you’re a big global powerhouse or a small business doing great things, whether you’re a brand with a deep heritage or a start-up with a killer idea, whether you’re a rockstar at what you do or a wannabe on your way up, I’ll help you see the world through a new lens and be a happier and healthier brand.
In this book, LOVE & FEAR:
In this book, LOVE & FEAR:
1.
We'll learn why Love & Fear are the foundation of all buyer motivation. We’ll cover individual thinking and macro forces that influence buyers. We’ll learn why Britax is the most loved car safety brand and how Mayo Clinic stands out in healthcare. |
2.
We’ll explore the relationship between Love & Fear and how a brand can play one of 6 different roles in a buyer’s life. This will make your brand pull away from competition with a simple stake in the ground. |
3.
With 8 different tactics to go to market with, I’ll show you where to start your brand re-engineering program to pivot and elevate your game. We’ll discuss how to tap into broader life currents for bigger social impact and business success at the same time. |
POLARITIES CREATE TENSION.
Photo credit: Heng Films
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ENHANCE LOVE.
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