As president of BRANDKIND, a conscious branding firm, Shantini consults to large, middle market, early stage businesses and nonprofits to achieve dramatic growth and market leadership.

For more than 20 years, Shantini has helped transform some of the world’s leading brands for Vanguard, Procter & Gamble, Miller Brewing Company, Sara Lee, and Caterpillar. As a former multinational executive, her vantage point has been understanding consumers and business clients across eleven industries and five continents.

STRATEGY WORKSHOPS
Shantini's brand strategy workshops are built as a LOVE+FEAR Book Workshop Series. All topics will be tailored for the company or industry for which we will be training. Each workshop is typically a half- to a full-day session and is designed to build on the series. If needed, we will tailor these workshops to stand alone. The Book Workshop Series follows design thinking principles and aims to educate, inspire and build team bonds.

WORKSHOP 1 - Brand Positioning : Are you a LOVE brand or one that addresses FEARS?

WORKSHOP 2 - Know Your Part: The 6 Roles of Conscious Brands 

WORKSHOP 3 - Conscious Branding : 3 Must-dos in telling your story

​WORKSHOP 4 - Join the Conscious Brand Movement : 5 Steps to elevate your brand

GETTING TO KNOW SHANTINI BETTER

As president of BRANDKIND, a conscious branding firm, Shantini consults to large, middle market, early stage businesses and nonprofits to achieve dramatic growth and market leadership.

For more than 20 years, Shantini has helped transform some of the world’s leading brands for Vanguard, Procter & Gamble, Miller Brewing Company, Sara Lee, and Caterpillar. As a former multinational executive, her vantage point has been understanding consumers and business clients across eleven industries and five continents.

Early career 
At the age of 28, Shantini led the revitalization of a billion dollar beer brand in post-apartheid South Africa. Shortly thereafter, Shantini moved to the US to help Miller Brewing unseat its dominant rival. Shantini also helped reinvigorate sales for Iams, a top 5 brand for Procter & Gamble, and, divestiture efforts for Sara Lee’s household business. At Vanguard, Shantini was tapped to lead transformation marketing behind a $200mil. technology program. She then steered the Vanguard brand globally as a financial services powerhouse.

What matters now
Shantini subscribes to the mission of the 17 United Nations Sustainable Development Goals (SDGs). As a commitment to the Media for Social Impact Summit, she contributes to the SDGs through her work. This is how she lives by her company's motto - to help brands love and last.

OTHER STUFF SHANTINI IS BUSY WITH

Shantini is a board member of Grand Canyon Conservancy and and has previously served on the board of the American Red Cross of Eastern Pennsylvania. She is also Chapter Director for the P&G Alumni Association for Arizona. Shantini acts as Executive-in-Residence at the WP Carey School of Business at Arizona State University. At Villanova University’s School of Business, Shantini coaches on marketing, international business and innovation.

​She holds an MBA from the University of the Witwatersrand, South Africa and a Bachelor of Journalism & Media Studies from Rhodes University.

What clients say

Shantini is not just a great marketing leader, but a visionary.  Her expertise in not only the FINANCIAL SERVICES industry, but global trends, elevated agency thinking and helped the company move forward – impacting the business well beyond the assignment . The value Shantini brings to an organization is unmatched, and I highly recommend finding a way to work with her!

Vice President, Creative Agency

Great coach for small business startups. She knows how to ask the tough questions to ensure that your business and marketing plans are relevant. She can provide excellent branding advice for your business and your products. Shantini's creativity and responsiveness allowed me to develop a complete marketing and promotional plan for my business in a matter of weeks.

President, Engineering Firm

I worked closely with Shantini at Vanguard, when she led the marketing communications efforts for a major product rollout. She was the ideal lead on this important project - -strategic in her thought process but very detail-oriented in her execution.

Principal, Investment Management Multinational

“The most important asset of any not-for-profit is our brand. Even having a brand as strong as The American Red Cross, we still needed help to be "Top of Mind" to our supporters, donors and volunteers.  Shantini crafted a plan for us to ensure that we are "Top of Mind".  
The strategic approach and professionalism that she brought to The American Red Cross was inspiring and most importantly highly effective.” 

Chapter CEO, Global Nonprofit